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Channel: Hugh Dubberly – Dubberly Design Office
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Conversation to Coordinate

Participant B agrees to trade an action for payment from participant A. B performs the action and confirms that his action has created the correct result. A confirms her goal is achieved and...

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Conversation to Learn

Conversation is a means to convey concepts and to confirm agreement. When a conversation changes one of the participants, we say the participant has “learned.” Related Diagrams

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Conversation for Agreement

As a result of conversation, participants agree on their understanding of a concept in that they share a similar model, and they believe that they agree. Related Diagrams

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Shannon’s Model of Communication

A message flows from an information source through a transmitter that encodes a signal. The communication channel, shown as the tiny square box subject to noise, conveys the signal to a receiver, which...

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Convergence Experience

The elements of convergence provide a checklist of options to consider when assessing each step in the customer journey. Related Diagrams

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Convergence 2.0

Convergence 2.0 = Service + Social + Physical. Combined with interactive multimedia, they provide a framework for understanding the emerging generation of network-based mobile applications. Related...

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Convergence 1.0

Convergence 1.0 = Publishing + Broadcasting + Computing. In 1980, Nicholas Negroponte described the impending convergence of these industries. Related Diagrams

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Convergence 2.0 = Service + Social + Physical

Written for Interactions magazine by Hugh Dubberly. In 1980, when I was a college student, I heard Nicholas Negroponte speak about the future of computing. What stood out most was his model of...

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A Proposal for the Future of Design Education

Submitted as input for the update of the Design Education Manifesto, ICOGRADA, March 28, 2011 In 2000, the International Council of Graphic Design Associations (ICOGRADA) published their first “Design...

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What can Steve Jobs and Jonathan Ive teach us about designing?

Written for Interactions Magazine by Hugh Dubberly The day after Steve Jobs died, my friend Rich Binell, another Apple alum, asked, “Why did Steve Jobs’ passing affect us more than the passing of other...

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Fish Bones

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VoteStream: Turning Elections Data into Open Data

Written for DMI magazine — Summer 2014. US elections technology—the infrastructure on which democracy depends—is proprietary, locking up public data; unlocking that data is a design challenge on many...

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Systemic and meta-systemic laws

With the publication of The Tree of Knowledge: The Biological Roots of Human Understanding, Humberto Maturana established himself as an important figure in the history of systems thinking. His essay...

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How cybernetics connects computing, counterculture, and design

Written by Hugh Dubberly and Paul Pangaro. Originally published by the Walker Art Center in the catalog for the exhibit Hippie Modernism: The Struggle for Utopia. “Man is always aiming to achieve some...

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A Systems Literacy Manifesto

In 1968, West Churchman wrote, “…there is a good deal of turmoil about the manner in which our society is run. …the citizen has begun to suspect that the people who make major decisions that affect our...

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Cybernetics and Design: Conversations for Action

Working for decades as both theorist and teacher, Ranulph Glanville came to believe that cybernetics and design are two sides of the same coin. Working as both practitioners and teachers, the authors...

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Bruce Archer’s Design Process Checklist

The image above is only a small slice (2 of 15 pages) of the overall model. This is a re-drawing of Bruce Archer’s 229-step design process; which is difficult to come by. It also brings together...

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Convergence 2.0

Convergence 2.0 = Service + Social + Physical. Combined with interactive multimedia, they provide a framework for understanding the emerging generation of network-based mobile applications. Related...

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Connecting things: Broadening design to include systems, platforms, and...

Encountering Things: Design and Theories of Things, edited by Leslie Atzmon & Prasad Boradkar, Bloomsbury 2017.   Traditionally, design practice and design education have focused on giving form to...

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Making sense in the data economy

We perpetually interact with our technologies. On the one hand they serve us, and on the other hand they control us.1 Computers, smartphones, and the infrastructure surrounding them now mediate much of...

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